Projects should focus on the following key challenges:

Forecasting

Predict visitor patterns (how many?, who?, why?, when?) of the Edinburgh tourism population to help:

better manage city capacity to support investment decisions and,
to understand more about what drives visitors to Edinburgh across the year including those from emerging visitor markets (i.e. what do they do when they are in the city, what is it that appeals to them, what is the size of the market.)

Specifically, encourage:

Navigation & Planning

Model the movement and flow of people around the city to find ways to:

reduce overcrowding by encouraging people to visit different locations inside and outside of the city centre to showcase all of what Scotland has to offer.

Specifically, encourage visits:

help those visiting during the festival to plan ahead to avoid busy periods and to improve the flow of visitors around busy festival locations.

Product & Services Offer

use the data to help tourists to discover, understand and find the products or services that they require, desire or would find useful or entertaining whilst visiting Edinburgh.

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